Viking Coca-Cola Bottling Company is directing a portion of its sales of the products Powerade and Powerade Zero back to participating area high schools under a new program called “Powerade 4 U.”
Money will be collected on all Powerade and Powerade Zero products sold throughout the Viking Coca-Cola Bottling Co. territory and then divided to high schools based on a percentage of purchased beverages.
“The program’s goal,” said Viking Coca-Cola Bottling Company Cold Drink Account Manager Marvin Berghammer, “is to encourage active lifestyles through the support of school athletic programs, within the Viking Coca-Cola Bottling Co. franchise territory.”
Participating area high schools include: Mora, North Branch, Rush City, Chisago Lakes, Ogilvie, and Pine City.
Viking Coca-Cola Bottling Company, founded in 1953, is the ninth largest Coca-Cola bottler in the United States. Headquartered in St. Cloud, Minn., the company has 11 branches throughout Minnesota and Wisconsin and bottles and distributes Coca-Cola products to more than one million people.
Viking Coca-Cola is a privately held company, owned and operated by the Faber family of St. Cloud.