Escape with Pure Bliss, a new full service day spa in NB

Hair stylist Brittany Olson works with a guest at the color bar at Pure Bliss. Photos by Jon Tatting

By Jon Tatting—

A new and unique, full service salon complete with day spa, color bar and metro ambiance has already created a buzz in downtown North Branch.

Nestled among the storefronts on Main Street, Pure Bliss Spa & Tan opened on Feb. 22 with a team of hair stylists, nail technician, massage therapist, esthitician and guest hostesses. Also welcoming is the atmosphere, an open concept brought to life through art mixed with comfort, from floor to wall.

So far so good for manager and stylist Deanna Haupert, who grew up and started her career in North Branch.

“I am thrilled with how well we’re doing. We’ve heard nothing but good feedback,” she said of her growing clientele and the community.

Haupert also likes the fact that people no longer have to make the trip to White Bear Lake, Forest Lake or the Cities to find a full service day spa experience.

Pure Bliss guest Terri Berg receives a manicure from master nail technician Judy Hegge.

Pure Bliss, 6420 Main St., offers a variety of services including hair, skin care, massage, tanning, nails, waxing and hair extensions. Guests can choose from a number of professional hair care products — Lanza, Davines and Milk Shake, which are only available in professional salons.

“Our color line is Lanza, and it’s probably the nicest color line I’ve used in my 36 years in the industry,” said Haupert. “It leaves your hair extremely shiny and in better shape than when you came in, which is why they call it ‘Healing Color Care.’ Our guests have loved it.”

The color bar

The center-point of Pure Bliss is the color bar, a unique concept that is very popular in New York, Haupert explained, noting it was added to the design plan to give something new for customers while creating something different from the other good salons in town.

“It (the color bar) keeps everyone feeling involved in the color process,” she continued. “Guests can see their color is art — their selection may involve three or four tubes or formulas of color. People like to see their color is unique and special. It makes guests feel special, too.”

Meet the staff at Pure Bliss. Pictured in the salon’s color bar, in back, from left: Summer Ventimiglia, stylist and esthitician; Anita Olson, assistant manager and stylist; Deanna Haupert, manager and stylist; Brittany Olson, stylist; and Nicole Nyquist, massage therapist. Seated in front: Shannon Detlefsen, guest services; Kelly Sowka, stylist; and Judy Hegge, master nail technician. Not pictured: Linda Palmquist, stylist; Kristy Payzant, skin care; Shandiea Christopherson, stylist; and Ashley Zentner and Natasha Feddick, guest services.

Also at Pure Bliss, guests will find purses, belts and wallets from Kandi’s Kloset for sale. The salon serves coffee and fresh baked mini muffins throughout the day from next door neighbor North Country Coffee. Coming soon is a Plasma TV to further add to the experience.

Haupert credits Pure Bliss owners Martha and Mike Zentner and Angie and Rocky Larson for taking “a leap of faith” in this unique business investment. In fact, she claims she took a similar “leap” in terms of her own career.

“I always hoped North Branch would have an upper end spa business, and if that happened, I wanted to be a part of it,” said Haupert, who started as a stylist at her mother’s salon, Magic Touch, in North Branch before taking her talents to Forest Lake.

Hollywood comes to North Branch

Join Pure Bliss for its grand opening with plenty of daily specials during the week of April 23-27.

The event will conclude in style on Friday night, April 27, when the salon rolls out the red carpet — literally, complete with velvet ropes — for guests looking for the Hollywood treatment in North Branch. The experience includes photo ops, search lights, entertainment and hors d’oeuvres.

Pure Bliss' storefront on Main Street North Branch.

“We want to give people the royal treatment,” said Haupert.

For more information or appointments, Pure Bliss can be reached at 651-277-0886; e-mail: [email protected]; or on the Web:

Store hours are Monday through Thursday, 9 a.m. to 8 p.m.; Friday, 9 a.m. to 7 p.m.; and Saturday, 9 a.m. to 3 p.m.

Leave a Reply

Your email address will not be published. Required fields are marked *