‘To enhance the quality of life for all’

Beautification Association formed in North Branch

(L-R) North Branch Beautification Association President Christine Larson and Director Linda Prince showcase the designs for banners the association hopes to have hung on 70 light poles along Main Street this summer.  Photo by Derrick Knutson

(L-R) North Branch Beautification Association President Christine Larson and Director Linda Prince showcase the designs for banners the association hopes to have hung on 70 light poles along Main Street this summer.
Photo by Derrick Knutson

Imagine driving down the main drags in North Branch and seeing colorful banners on light poles, eye-catching flowers lining the streets and artistically crafted memorial benches placed in prominent locations around town.

These are just some of the ideas the newly formed North Branch Beautification Association has to increase the curb appeal of the city. The association’s motto is “Beautifying North Branch to enhance the quality of life for all.”

Mother-daughter duo Laura Scaramell and Christine Larson, insurance agents with Empire Insurance, formed the nonprofit.

“We’re a nonpartisan group working because we have love for the community,” Larson said at the Monday North Branch City Council meeting.

Of the aforementioned ideas the group has formulated, one is already close to fruition: Banners to hang on light poles along Main Street have been designed, and the Beautification Association hopes to have them hung on 70 poles by midsummer.

The group also wants to purchase “Viking red” banners to hang on poles on Grand Avenue, which Larson said would hopefully create more “school spirit within the community.”

Larson said in addition to she and her mother, other business owners in town have agreed to be a part of the association, as have some residents.

To pay for the enhancements to the city, the association is planning numerous fundraisers and trying to obtain grant funding.

“I think it’s wonderful,” North Branch City Councilmember Trent Jensen said. “I think anything we can do to make the town better and more appealing is a wonderful thing.”

Those who would like to donate to the North Branch Beautification Association or volunteer with the organization can contact Christine Larson at 651-332-0779 or find the association on Facebook.

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