Barb Hensch, the vice president of the North Branch Area Athletic Association, has been working with Activities-Community Education Director Brett Carlson for the past 18 months in an effort to bring advertising revenue to the district, and that endeavor has turned out to be a fruitful one.
Carlson told the School Board Aug. 14 that a total of 16 businesses advertised on the baseball and softball fields this year.
“Thanks to all of her hard work and help, we did it,” Carlson said, lauding Hensch.
Carlson added that the athletic association and the district are in the process of getting six more businesses to advertise on banners, and all the banners will be moved to the high school soccer and football fields for the fall sports season.
“We’ve had just great feedback from the community that they really enjoy them, and the businesses enjoy working with us and having their names out there,” Carlson said.
Hensch said getting businesses to advertise on the banners has “been a fun project.”
She noted that the city and some youth organizations have expressed interest in having advertising banners at some city parks, and the athletic association would be happy to help.
She added that the athletic association’s next project is going to entail securing funds for new scoreboards for football, baseball and basketball.
Carlson said the revenue from the banners has been a positive for kids who want to take part in sports but don’t have enough money to pay fees.
“The money raised from this project also goes to scholarships for kids who can’t afford the full fee for the activity,” he said. “That’s a great plus for this — we get to help offset some of those costs for those students who may have not otherwise been able to participate.”